Dong
Soo Chang, a former accountant who lives in Maspeth, had a very
pragmatic reason for opening up his acupuncture and herbology practice
on 43rd Avenue and 46th Street. The close proximity to the 7 line and
to the city would allow people easy access to his services at rates far
lower than those of his colleagues in Manhattan. After working with and
learning from his father-in-law for several years, he and his wife
opened up their Sunnyside clinic four years ago. It has since attracted
clients not only from New York City, but also from Boston and Long
Island, and even as far as California.
“The real treatment
begins from the moment the patient walks into the clinic,” Chang
quotes one of his old professors to explain the holistic approach.
This, together with his knowledge and technique, is responsible for
his success. (With 35 percent of his patients being Hispanic, it also
helps that Chang, who used to live in Buenos Aires, is fluent in
Spanish.)
Having studied in both the U.S.
and Korea, Chang takes advantage of the benefits of both cultures. In
his home country acupuncture and herbology stem back thousands of years
and are considered the primary medical treatment options. Chang
explains that while Korean acupuncturists know more techniques, the
U.S. leads in terms of double-blind studies, proving and disproving
alternative healing methods and showing the chemical process initiated
by such things as herbs, minerals, roots, leaves and seeds. American
scientists have also conducted magnetic resonance imaging during
treatment to show the effect acupuncture has on a patient’s brain.
While the 80 percent of his
patients who have been referred to him by relatives and friends are
generally trusting, walk-ins often express doubt. “Does
acupuncture really work?’ some ask. Chang always takes the time
to explain the benefits to them, most notably that acupuncture is
natural and strengthens the immune system so the body can pick up from
there and heal itself. “If I explain these positive aspects to
them, they become hopeful,” he says, “and try
acupuncture.”